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A Company People Trust to Fulfill its Responsibilities
Amid Constant Social Change
Global warming is an issue of critical importance for the human race.
In June 2009, the Japanese government published its medium-term target (to be reached by 2020) for the
reduction of greenhouse gas emissions. The announcement was timed to precede post-Kyoto Protocol negotiations,
scheduled to begin in Copenhagen in December 2009. At this critical juncture, Mazda is adopting a robust response
to global warming as one of its top priorities as an automaker. We are building the reduction of environmental
impact into all phases of our business activities, from development through production to distribution.
In products, for example, our basic manufacturing policy is to provide all our customers with excellent
environmental performance without compromising the joy of driving. This commitment applies not to a small
selection of eco-friendly cars, but to all Mazda vehicles. Toward this end, we are radically improving the
efficiency of internal combustion engines and reducing vehicle weight to improve fuel efficiency for all models.
By 2015, we will increase the average fuel economy of all Mazda models sold worldwide by 30% compared with 2008
levels.
Setting its sights on the long-term, in 2009 Mazda created a new department dedicated to the development of
electric device technologies. This department's purpose is to accelerate Mazda's innovation in hybrids and
other electrical devices, to meet medium-term demand for technologies that improve fuel efficiency.
The fruits of this initiative first appeared in June, when Mazda rolled out the all-new Mazda Axela
(known overseas as the new Mazda3) fitted with i-stop, an idling stop system that improves fuel
efficiency by approximately 10%. Further ahead, Mazda plans to combine this and other fuel-saving
technologies with a radically redesigned internal combustion engine to reach new heights in fuel-efficient
performance.
In the long run, it will be necessary to achieve an automotive society that does not depend on fossil
fuels at all. For many years, Mazda has been working diligently on the development of hydrogen vehicles
equipped with hydrogen rotary engines. These engines run on hydrogen, widely lauded as the most promising
next-generation fuel, producing zero CO2 emissions. In March 2009, Mazda began commercial leasing of the
Mazda5 Hydrogen RE Hybrid. Through trials on public roads, Mazda is steadily perfecting this amazing
technology for the future.
At Mazda, we want each one of our cars - zoom-zoom feeling - to look inviting to drive, be fun to drive,
and make you want to drive them again. We are committed to making the driving experience more compelling
with each successive design, even as we strive toward a safe automotive society with zero accidents, and
a world in which automobiles coexist and thrive along with a healthy global environment.
Vision
Toward a sustainable future for people and cars
Special Feature :
 Mazda's personal development program helps people achieve personal goals
Support the training of skilled and effective technical personnel
Perfecting system that allow people to achieve their dreams
Education and Training for Production Employees
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